by Hibbett, a retailer who specializes in athletics-inspired fashion, has renewed his contract with Digital Wave Technology for the Producer Experience Management (PXM) of the latter.
The renewed agreement is part of Hibbett’s goal to scale product content, optimize internal processes and improve the digital shopping experience.
Hibbett has headquarters in Birmingham in the US state of Alabama and operates more than 1,000 specialty shops in 36 US states.
Hibbett Chief Information Officer Bill Quinn stated: “As Hibbett grows, we need partners who can help us scales with speed and precision.
“The PXM of Digital Wave has played an important role in improving the accuracy of the content, the coordination of the team and the time to bring the market. We are pleased to continue our partnership and build on that success.”
The PXM solution supports Hibbett in stimulating efficiency about the life cycle of the product by streamlining workflows for product data, making it possible to concentrate faster execution and can concentrate on tasks with a higher value.
The solution will help Hibbett to expand its product range by boarding new products and categories faster to meet the evolving demand of the customer and support the growth, which contributes to smarter inventory management and an improved customer experience.
Lori Schafer, CEO of digital golf technology, stated: “At a time when the expectations of the customer are higher than ever, Hibbett meets the moment with clarity, agility and ambition.
“We are proud to expand our partnership and to continue to support their growth with a producer experience solution that yields speed, scale and real operating results.”
Digital Wave Technology offers AI-Native business solutions for retail, consumer goods and health care segments.
“Hibbett Renews contract with Digital Wave Technology” was originally made and published by Retail Insight Network, a Global Data brand.
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